Building client confidence
In a world where people can turn down a "friend request," how willing do you think your client is to put you in front of their "real friends" if you have not merited the platform? Getting to that Holy Grail takes time (as you reinforce), and proper cultivation of opportunities when they emerge. The most powerful tool in the Reinforce arsenal is Gratitude - saying "Thank you" for their business and relationship. Remember them at critical stages of their lives, and be there when life brings inevitable changes. Become creative in those interactions, so that you are more memorable.