Hope and Doubt
Hope comes as we see others succeed, as we hear an inspirational word, as we have an epiphany about our products and how to market them. Then comes doubt. In sales, it is usually an egregious form of self-doubt manifesting as an external problem (these leads are bad, my product is priced too high, or my competition has a better product). Self-doubt is normal but you only have two options to deal with it: fall back or push forward.