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I Am- Part 2

Success comes from knowing that you did your best to become the best that you are capable of becoming.

John Wooden

American Basketball Player & Coach

After you have your initial “I Am” statement the next step is to emotionalize how being that person would feel. For example, being stylish and well-dressed everyday gives me, 

more confidence. 

Step Four: For each of the 5 key areas write a powerful word that brings emotion to the characteristic you want to develop. This emotional “carrot” should evoke enough motivational juice that your desire to achieve it outweighs the work that you must do to achieve it. 







Key Descriptive Word 






Key Emotional Word 






Step Five: Now you must determine what you will do to become this person. To continue my example of being stylish – in order to accomplish that I need to exercise, eat right, be fashion conscious and meticulous about details of my appearance. There is a price you have to pay in order to become who you desire to become. You can wish for change, but it will take work to make it happen! 

Through this exercise there are three things we are trying to accomplish. 

  1. Decide the person you want to become. 
  2. Determine how will it feel to become that person. 
  3. Pay the price to become that person.

Decide what you want, decide what you are willing to exchange for it. Establish your priorities and go to work. H. L. Hunt 

What you would have constructed through this exercise is your “I AM” affirmation. As I turn the corner to 56, I am not a finished work and while “putting myself out there”, here is my affirmation 

“I am a stylish, brilliant, compassionate, respected and wealthy person. Being this person makes me feel confident, successful, admired, grounded and secure.  

To be my best, I exercise, am fashion conscious and pay meticulous attention to the details of my appearance.  

I am a voracious reader. I speak compassionately and powerfully to convey authority.  

I encourage others, inspire/motivate them, and give of my time and resources. I change people’s lives by empowering and enlightening them in areas where I have been gifted. 

I am grateful for every blessing that life gives me and I remain steadfast through the challenges. I am a cheerful giver. 

I represent myself and any business I am involved in with the highest integrity, bringing mutual value and wealth to all. I am successful in all my business undertakings. 

This is WHO I AM!’ 

Who are you and what are you willing to do to become the best version of you? 

I know that some of you may doubt the power of writing this affirmation out and speaking it out daily (or more) until it takes root in the deepest part of your being. The simplicity of this concept and process makes it seem like “magic and pixie dust”. Make no mistake, the science of this is real and valid. 

Try it. What have you got to lose? It may uncover and reveal the best you…the great 

I Am! 

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Brandon L Clay

Storyteller Strategist Coach

I am a storyteller and have been using simple stories to help people see bigger possibilities for their lives. They are based on my real life experiences and I believe they will be relevant for your life, too.

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