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Made From Concentrate – Part 1

Concentrate all your thoughts upon the work at hand. The sun’s rays do not burn until brought to a focus.

Alexander Graham Bell


I remember at church for Communion Sunday, my mom mixing Welch’s grape juice from the can. She would squeeze the can and a slushy, icy, gooey concoction would ooze out into the pitcher. She would then fill up three cans of water and pour it into the pitcher…actually, she used 4 cans to make it stretch further (ssshhh!). 


As I stood beside her, I would take the lid from the grape juice and lick the top. My mouth would pucker, and my glands would go into overload, but it was oh, so good. 

“Momma, why is this so good?” I asked, still smacking my lips. 

Baby, it’s made from concentrate, she answered, opening another can to prepare for the congregation. 

Why do you add water? It is great right out of the can!” I exclaimed, licking the next top she handed me. 

People can’t handle concentrate. That’s why the directions on the can tell me to dilute it with water.” 

“Well, I love concentrate!” 

You are special, super-human, you can handle anything,” she answered rubbing my head. 

Some of you immediately see the connection, the metaphor, the simile…dare I say, the parable. 

Some of what is keeping you from your greatness is not the environment, the economy, the boss, the leads, the haters or the cold of winter. It is simply that you are not concentrating on your goal in an effective manner. 

What I know is, the best things are… 

Made from Concentrate!  Pursue Your Greatness!

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Brandon L Clay

Storyteller Strategist Coach

I am a storyteller and have been using simple stories to help people see bigger possibilities for their lives. They are based on my real life experiences and I believe they will be relevant for your life, too.

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